Research Interests
Marketing strategy; innovation and product development; advertising; behavioural industrial organisation; experimental economics
Biography
I am a University Senior Lecturer in Marketing at Cambridge Judge Business School. Previously, I was an Assistant Professor of Management and Strategy at the University of California San Diego. I received a Diplôme d'Ingénieur from Ecole Polytechnique, majoring in Applied Mathematics and Economics. After joining le Corps des Ponts et Chaussées, I completed a MA in Economics at Université Paris 1 Panthéon-Sorbonne. I then went to the Massachusetts Institute of Technology to complete a PhD in Economics.